How does a global home appliance company move past the dated category logic it shaped and reinvent how it approaches innovation?
Over the last decade, the white-goods industry has seen only incremental innovation. However, recent shifts in homemaking, regulation, and shopping behaviors have started to shake consumer and industry logic. To respond to forthcoming changes, a leading global home appliance maker partnered with us to inform a global growth strategy and create a future-back innovation portfolio.
- We identified key change actors and their future narratives across culture, technology, infrastructure, regulation, and retail
- Employing a multi-dimensional research approach, we analyzed patterns of co-evolution and the emergence of new value networks
- We engaged key executives across functions – from R&D, product, marketing, and strategy – to develop a shared understanding of change and vision for growth
The Key Insight
Home appliance makers must escape the commodification trap and move beyond a dated category logic of automating tasks. The next generation of winners will design product and service systems that truly connect people to their ideals of good living.
We developed a systemic theory of how change will unfold in the home appliance industry
We identified a unique role for our client to shape the industry, which is informed by the 100-year history of the organization and thus, creating a strong shared narrative for change
We introduced a set of opportunity platforms to allocate capital and resources for optimal returns across our client’s future bets