We develop strategies with the power to shape industry and society

Growth Strategy

We identify how socio-cultural and technological change shape human behavior and create new market definitions that are invisible to most.

  • Opportunity identification
  • Profit pool design
  • Investment thesis
  • Opportunity sizing
  • Vision setting

Innovation Strategy

We help build innovations with real purpose and societal impact. The era of meaningless gimmicks has come to an end.

  • White space exploration
  • Intent setting
  • Innovation platform design
  • Product & service directions
  • Consumer experience strategy

Brand Strategy

We deploy social science, logic and creative business thinking to connect your brand to culture and future.

  • Brand territory exploration
  • Cultural & competitive positioning
  • Brand purpose & values
  • Points of difference
  • Brand briefs and guidelines

Insight & Foresight

We are systems-thinkers, connecting the dots between changing society, emerging culture, tomorrow’s ecosystems and the human experience.

  • Emerging consumer behaviors
  • Cultural analysis & insight
  • New business model analysis
  • Technology foresight
  • Market analysis
Selected Clients
  • BMW
  • Intel
  • Meta (Formerly Facebook)
  • Fannie Mae
  • Ford Motor Company
  • Kroger
  • Lululemon
  • National Football League
  • Harley-Davidson
  • PepsiCo
  • Procter & Gamble
  • Samsung
  • Marimekko
  • Spotify
  • VF Corporation
Case Study 3

Re-establishing connection to an iconic car brand

How does an iconic auto company forge a connection with the next generation of consumers while reconnecting with their core demographic?

Case Study 2

Helping a CPG firm find its “invisible” markets

How can a global CPG leader identify and shape new markets that are invisible to others?

Case Study 1

Redefining digital transformation in finance

How does a financial services firm differentiate through digital transformation, in an industry of ‘sameness’?