Offering
We develop strategies with the power to shape industry and society
Growth Strategy
We identify how socio-cultural and technological change shape human behavior and create new market definitions that are invisible to most.
- Opportunity identification
- Profit pool design
- Investment thesis
- Opportunity sizing
- Vision setting
Innovation Strategy
We help build innovations with real purpose and societal impact. The era of meaningless gimmicks has come to an end.
- White space exploration
- Intent setting
- Innovation platform design
- Product & service directions
- Consumer experience strategy
Brand Strategy
We deploy social science, logic and creative business thinking to connect your brand to culture and future.
- Brand territory exploration
- Cultural & competitive positioning
- Brand purpose & values
- Points of difference
- Brand briefs and guidelines
Insight & Foresight
We are systems-thinkers, connecting the dots between changing society, emerging culture, tomorrow’s ecosystems and the human experience.
- Emerging consumer behaviors
- Cultural analysis & insight
- New business model analysis
- Technology foresight
- Market analysis
Selected Clients
- BMW
- Intel
- Meta (Formerly Facebook)
- Fannie Mae
- Ford Motor Company
- Kroger
- Lululemon
- National Football League
- Harley-Davidson
- PepsiCo
- Procter & Gamble
- Samsung
- Marimekko
- Spotify
- VF Corporation
Case Study 3
Re-establishing connection to an iconic car brand
How does an iconic auto company forge a connection with the next generation of consumers while reconnecting with their core demographic?
Case Study 2
Helping a CPG firm find its “invisible” markets
How can a global CPG leader identify and shape new markets that are invisible to others?
