Discovering the truth is foundational. It unites teams, sharpens focus, and empowers strategic execution. A shared understanding supercharges an organization, enabling it to outmaneuver competitors. In today's world, talent and technology are abundant; clarity is scarce.

We believe truth requires insight, bravery, and honesty. These qualities, deeply rooted in our Finnish heritage, guide our approach. We delve deep, challenge assumptions, and communicate with precision.

The most powerful strategies don’t just react to the present—they shape behavior at scale by drawing from the truths of culture, emerging technology, and the social fabric of our lives. We specialize in discerning and articulating opportunities before they emerge into plain view.

This work demands an exceptional synthesis of minds. Our teams bring together social scientists and strategy consultants to craft nuanced theories of growth—grounded in contextual evidence and guided by a pragmatic understanding of value. We imagine and help realize the worlds that could be, not just the ones that are.

We are academics, historians, scientists, management consultants, journalists, authors, strategists—truth-seekers united by curiosity and conviction.

We don’t replace the work of internal teams, but rather we supercharge them with hard to uncover insights, clearly articulated opportunities, and detailed analysis of where to prioritize bets. We empower cross-functional teams to collaborate, un-silo and connect throughout their organization.

We have built an end-to-end approach that provides insight, clarity, imagination and tangible action.