We have built strategies that endure in the organization because they are revealing, anchored in truth, and commercially viable. Our work spans across new product development, brand innovation, customer and user insights and corporate strategy. Our blend of rigor and creativity have helped teams to grow or enter into new markets, re-awaken flagging brands, and make the right bets on the future.
The areas we work in include technology driven markets, social impact, and brand led growth.
Social technology
Our social technology practice helps product and design teams better align emergent product capabilities with consumer needs and behaviors. We help reduce adoption curves, build compelling user experiences and differentiate products.
Social impact
Our social impact practice builds future-proof strategies and rollout plans for institutions and governments to lay the foundation for sustainable futures. We have helped government institutions build and execute on plans for education, tourism, culture and commerce.
Brand-led growth
Our brand-led growth practice builds ownable futures for companies by playing at the intersection of social science, analytics and brand equity to identify areas of growth, revitalize brands and prioritize investment.
Health
Within our health practice, we explore patient and health provider perspectives to improve care, increase access, and innovate new products and services. We also seek to redefine social tech, food & bev, fashion, finance, and education through a health lens to propel human and systemic impact across the globe.
We don’t replace the work of internal teams, but rather we supercharge them with hard to uncover insights, clearly articulated opportunities, and detailed analysis of where to prioritize bets. We enable teams and our projects help cross functional teams a way to collaborate and connect within the organization.
We have built an end-to-end approach that provides insight, clarity, imagination and tangible action.
